Globe Africa

Unlocking Africa’s Growth: BKR EMEA Chair Iulia Lascau Joins Expert Panel on PEOs’ Role in Compliance and Market Entry

Published on Nov 27th, 2024

Today, Iulia Lascau, BKR EMEA Chair, joined a dynamic panel discussion with Jodi Milbradt, Strategic Partnerships Manager at Employer Solutions Staffing Group, and Uche Ezeamaku, Director of International Business at Workforce Africa.

The panel discussion brought together leaders and professionals from across Africa, Europe, and the US to focus on the pivotal role of Professional Employer Organisations (PEOs) in facilitating market entry and ensuring compliance within Africa’s diverse regulatory landscapes.

The panelists shared their expertise on how local PEOs can support global businesses, startups, and non-profit organisations by simplifying HR operations, navigating labor laws, and alleviating the complexities of establishing a local presence. Attendees gained valuable insights into best practices for overcoming expansion challenges while leveraging innovative technology and streamlined processes.

This event highlighted the immense growth potential within the African market and emphasised that strategic partnerships with PEOs are essential for organisations looking to focus on their core missions and drive impactful results. With the right support, businesses can confidently enter new markets and navigate regulatory hurdles to achieve sustainable growth.