Recognizing and Combating Unconscious Bias

November 11, 2020

Time: 2:00 PM ET

Hosted by the Firm Administrators Practice Group.

Study after study have shown that most people hold implicit prejudices—immediate, unconscious biases against people of other races and ethnicities. Much like a habit, breaking these unconscious ways of thinking requires a commitment to improvement and several deliberate steps. In this interactive session, we will discuss how to become aware of our implicit biases, how to recognize their consequences and how to overcome them by replacing biased responses with non-prejudiced ones.

About the Speaker: Bonnie Buol Ruszczyk 

Bonnie is the founder and owner of BBK Companies where she serves as an outsourced CMO and strategic marketing consultant for professional services firms that want the expertise of someone with decades of knowledge yet don’t need that resource full time. Never one to wear just one hat, she also consults with firms looking to improve their diversity, equity and inclusion efforts to create a better work environment and reach broader audiences. Additionally, she quite literally wrote the book on online marketing for accounting firms, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age, at the request of the AICPA, is co-chair of the Association for Accounting Marketing’s Diversity & Inclusion task force and is a regular contributor to a variety of publications, including this recent article for Accounting Today. She can be reached at

This meeting will qualify for one hour of CPE.

To ensure the privacy and security of BKR's telemeetings and webinars, all registered attendees will receive a link with the dial-in information prior to the event.

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