High Growth in Hard Times: Marketing Insights from the Fastest Growing Accounting and Financial Services Firms


May 19, 2021

Hosted by BKR's Marketing and Business Development Practice Group 

2:00 PM ET

Presenter: Lee Frederiksen, Hinge Marketing

Whether it’s because of changing buyer behavior, a tumultuous economic landscape, or rapid cultural change, today’s marketers are working overtime to understand the shifting marketplace so they can respond accordingly. 

Discover Hinge’s latest research on the accounting and financial services industry, the 2021 High Growth Study and Inside the Buyer’s Brain. These research studies reveal changes in buyer behavior and how the fastest growing firms adjusted their marketing priorities to reach their audiences.

Join Hinge’s Lee Frederiksen Ph.D. as he shares the latest buyer behavior and marketing insights in the accounting and financial services industry. In this teleseminar, you’ll learn where the industry as a whole is spending its time and resources and what the high-growth cohort is doing differently. Find out why these firms are able to grow three times faster and generate twice the profits of average firms.

What You Will Learn:

-How buyer behavior is shifting in the accounting and financial services industry.
-What high growth firms prioritize in their marketing budgets.
-Where high growth firms see the most marketing impact.
-The top marketing techniques prioritized by time-crunched marketers.

You will earn one hour of CPE credit.

Note: To ensure the privacy and security of BKR's telemeetings and webinars, all registered attendees will receive a link with the dial-in information prior to the event.